Meet the team

I joined AMFA in 2016, bringing with me seven years of experience at NatWest in both financial advice and compliance roles. Prior to that, I worked in the telecoms industry supporting large B2B organisations. My move into financial advice was driven by a clear realisation: “I’d rather be at the bottom of the right ladder than halfway up the wrong one.” 

In 2022, I was promoted to Head of Advice, a role in which I manage a team of 10 independent advisers. My focus is on supporting them in every way I can so they can deliver positive, thoughtful advice to their clients. I’m also part of AMFA’s senior management team, helping to shape the direction and future of the firm. 

Economics has always fascinated me, and that passion continues to guide my approach to financial advice. I’m driven by a desire to understand how the world works—particularly through the lens of finance and economics—and to use that understanding to support meaningful client outcomes. 

Outside of work, my time is centred around my family—travelling, exploring, and making memories together. I also enjoy staying active and make time for the gym whenever I can. 

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